The founders of Ethically Sourced For You – Leonie and Stratis – an unlikely pair came together in a very unlikely fashion. Their stars aligned when they found each other discussing over a cup of tea and bottle of olive oil, a common ground stemming from a common frustration; the difficulty of finding products, aligning with their ethical and sustainable lifestyle, from the more well-known retail outlets.Each of them had been affected in their own way – be it health, agriculture, or even immigration - with the increasing strain that our unsustainable society and consuming patterns have put on our planet. To curtail this strain, as well for personal reasoning, they adopted a healthier lifestyle based on consuming more ethical and sustainable consumer products. However, they found that they spent a lot of time sourcing these products from different places that it became even more difficult in maintaining their lifestyle.
And that’s when this little bottle of olive oil, that was sitting in front of them, lit up a light for all of them that gave them an idea to find a solution to their frustrating problem. This extra virgin olive oil was from a small producer, it was organic, it had won many awards for its quality, it was also ethical and sustainable with its way in producing and business model, but hardly anyone knew it! Thus, they thought why not create a platform that would bring these smaller producers that were passionate about producing and operating sustainably and ethically under one roof and connect them to the right buyers so that they can grow their business with transparency and sustainability? And that is how Ethically Sourced For You was born.
The trio’s own journey has evolved in creating a movement based on virtue, rightness, consequence, context, and sustainability and to use these to implement new buying habits and lifestyle by establishing Ethically Sourced For You, which is truly a brand with heart.
At the center of their movement is sustainability and ethical:
“sustainability” means —not undermining the prerequisites of what you are doing, living on the land without ruining it, using without using up, limiting how much you draw down reserves so that you do not deplete faster than you replenish. It is not only about living with constraints, parameters, and limits but also about prescribing some inherently wrong or causally harmful types of action, and about creating the proper kind of sensibility, motivation, and moral commitment in people.
“ethical” means - to do with the principles, standards, rules, norms of conduct that make cooperation, justice, and freedom possible. Ethics is inseparable from questions of cultural meaning and social power; it provides a philosophically based touchstone for an ideal of justice, right relationship, and the proper use of power and authority.
Their name, Ethically Sourced For You, encompasses all these qualities, and they strive to share, live, and breathe by it every single day. Join the movement and become a part of something worth fighting for.